925fivE records

 925five Records is an independent entertainment company founded on October 19, 2014 by music entrepreneur Lovie Johnson. Built on a commitment to creative independence and sustainable artist careers, the company provides management, distribution, branding, marketing strategy, and professional development services.

During its early development, Johnson assembled a team of radio promotion and marketing personnel while personally overseeing the company’s publishing and artist management efforts. Johnson invested approximately half a million dollars and a year of development in establishing a headquarters in Bakersfield, California, with three recording studios and administrative office space in Las Vegas NV.

925five Records emphasizes discovering emerging artists and building their audiences. The company uses streaming analytics, online audience insights, and market research to identify the regions where each artist is gaining traction, supporting informed promotional strategies.